![]() We envisage many more vehicle rental companies following suit, both in their own interests and particularly those of their customers who may be increasingly concerned over collision and damage charges and hence keen to prove liability. Last month, Nippon Rent-A-Car 9 in Japan took the decision to install dashboard cameras in all new vehicles introduced to its fleet, with the aim of each one being fitted with a unit by 2021 compared to 40% of its assets as of April 2019. Various OEMs are adding dash cams to certain of their models’ options lists, such as the DS ConnectedCAM suite available for the DS 7 Crossback 7, and LeasePlan 8, one of the contract hire and leasing sector’s main funders, introduced a driver pack in 2017 that includes a dash cam intended to provide drivers of its leased vehicles with peace of mind and the ability to capture the unexpected. Motorcycle riders, too, are embracing dash cam systems. One of the market’s primary manufacturers has reported that ‘rear-ending’ is the most frequent type of accident in Australia, and although not all insurers accept footage in claims, drivers not at-fault are increasingly being enabled to prove their innocence. The Insurance Council of Australia 6 recently identified that 7% of the country’s drivers use a dash cam and 13% of the remainder intend to install one within the next twelve months, motivated by the desire to combat vehicle vandalism, theft and accidents by using this relatively cheap method of car CCTV. “A surge in popularity and big steps in technology have led to a price drop, and a reduction in size, so they are now affordable for most of us”, commented GEM Motoring Assist. It does not lie”, and the price of early models deterring the technology’s initial adoption in the United States was unsurprisingly quickly negated, with the global average price now around 60% cheaper 5. As Bill Gremminger, an early advocate of dash cam technology succinctly put it, “video is the great equalizer. than in other regions such as China and Russia where millions of motorists had already adopted them by as early as 2005 for “various legal and cultural” reasons 3 and the percentage 4 is now reportedly 1 in 3. INCREASINGLY WIDESPREAD IN TODAY’S VEHICLES WORLDWIDEĭash cams were reportedly slower to gain traction among private drivers in the U.S. Influenced by ‘crash for cash’ scams, concerns over uninsured drivers on the road, fears surrounding ‘relay theft’ of cars with keyless entry, and by motorists’ and fleets’ general and understandable keenness to reduce their insurance premiums, dash cams are becoming increasingly popular in the UK, estimated to be home to between two 1 and three 2 million, and in other countries including Japan and Taiwan. Look a little more closely at the windscreens and even the rear windows of cars, vans and other vehicles and it won’t take long before a dash cam is spotted.
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